BEJAID EMPIRE website design, development, and management.
Bejaid Empire is a multi-vertical fashion and lifestyle brand based in Nigeria, encompassing ready-to-wear fashion, bespoke couture, personal branding consultancy, and on-demand courses. The brief called for a single cohesive website that could serve all four arms of the business — functioning simultaneously as an e-commerce store, a portfolio of couture work, a branding services showcase, and a course platform.
The result is a bold, visually-driven site that balances high-fashion aesthetics with practical e-commerce functionality, serving a predominantly female audience across Nigeria and its diaspora.
The Challenge
The client operates across four distinct business lines — Bejaid Wears (ready-to-wear retail), Bejaid Couture (bespoke tailoring), Branding with Bejaid (social media and business consultancy), and an online Courses section. Each vertical needed its own identity and landing experience, while still feeling like one unified brand under the “Bejaid Empire” umbrella.
Key challenges included:
- Designing a navigation and information architecture that cleanly separates four distinct offerings without fragmenting the brand
- Building a WooCommerce store capable of handling 150+ products across multiple categories (shoes, bags, accessories, clothing, beauty, gifts, perfumes)
- Integrating a bespoke couture showcase with a separate look-and-feel from the retail shop
- Embedding a course delivery system alongside the e-commerce functionality
- Creating a premium fashion-forward visual identity using a bold yellow, white, and dark navy colour palette
- Ensuring performance and usability on mobile devices for a market where mobile-first browsing is dominant
Site structure and key sections.
- Bejaid Wears
The Wears section functions as a dedicated landing page for the retail arm of the business, positioned as an affordable fashion destination with the tagline “Look Good Without Breaking the Bank.”
The page opens with a multi-image hero slider and surfacing key categories — Bags, Shoes, Accessories — via visually rich banners. A “Products on Sale” row immediately beneath provides social proof and encourages conversion with prominent discount badges (up to 50% off).
Trust indicators sit prominently at the top: “Best Prices,” “Loved by our Customers — 100+ Reviews,” and “Timely Delivery.”
- Bejaid Couture
The Couture page is deliberately more editorial and aspirational in tone than the Wears section — this is the premium, bespoke arm of the brand.
Named collections (The Zeeza Set, The Rosela Dress, The Oyinkan Dress, The Nonye Dress) are showcased as featured items, each with a dedicated post for garment storytelling. This gives the couture work proper portfolio treatment rather than treating bespoke pieces as simple product listings.
- Branding with Bejaid
The Branding page pivots the design to a more consultancy/personal brand feel. It leads with a professional portrait of the founder alongside a credentials block, establishing authority before introducing services.
Key services surfaced include:
- Page Management — social media management services
- Trainings and Tutorials — having trained 1,000+ students in smartphone graphics, photography, and video editing
- Content Creation — brand-specific content strategy
The page links directly to the brand’s Instagram accounts, leveraging existing social proof.
- Shop
Shop features
- Fully responsive.
- Quick view feature.
- Reviews collection and display.
- Variable products.
The full shop is powered by WooCommerce and handles 155+ products across categories including Accessories, Bags, Beauty, Clothing, General, Gifts, Perfumes, Phone Holders, and Props.
The shop includes:
- Left-sidebar filtering by size and category
- Sale badge overlays with percentage discounts prominently displayed
- Quick View and Add to Wishlist functionality on hover
- Product variation support (sizes, colours)
- A “Select Options” flow for variable products
- Courses
A dedicated courses section provides an on-demand learning platform integrated within the same WordPress installation, keeping the full brand ecosystem in one place.